Bruce Horovitz


About Bruce

Bruce Horovitz is a national freelance journalist who regularly writes for TIME Magazine, the New York Times, the Washington Post, and the Wall Street Journal. He was USA TODAY’S marketing reporter for 20 years and before that wrote the Marketing Column for the Los Angeles Times for a decade. His book of poetry, Explaining Everything, was published in 1984 by Cleveland State University Press. His novel, The Last Freak Show, will be published in 2023. Bruce is a volunteer at the Arlington Food Assistance Center in Arlington, VA, and at Bailey’s Homeless Shelter in Falls Church, VA.


J.C. Penny VP Shares How Mentorship Helped Nurture Leadership ‘Superpowers’

Bill Cunningham explains how his mentor took a young and green potential leader and helped mold him into an executive with a knack for developing the talents of others.

Top Executives Share Best Advice from Mentors

Top business leaders on the mentoring that helped shape how they lead, but also how they make critical business decisions that inform their companies’ strategies and purpose.

Men’s Wearhouse CTO Shares His Top Three Mentors

For Scott Vifquain, one retail and two consulting firm mentors gave him the professional bandwidth to lead as Tech Chief of the menswear chain’s multimillion-dollar parent company, Tailored Brands.

PepsiCo’s SVP Discusses His Mentor

Chris Kuechenmeister explains how his mentor not only heightened his awareness of diversity and inclusion, but also schooled him on bringing ‘humanity, empathy, and vulnerability’ to business.

TIAA Exec Shares His Top Three Mentors

Colbert Narcisse on how two financial services execs and his high school guidance counselor—who guaranteed a loan for his first year at Harvard Business School—impact his decision-making today.

Oracle NetSuite VP Discusses Her "Informal" Mentors

Allison Auclair explains how her three mentors — two from her distant past and one who has been her mentor from day one at her current job — impact her decision-making every day.


Macy’s SVP of Communications Discusses His Mentor

Bobby Amirshahi’s mentor imparted key strategic planning skills and emboldened him to lean into his identity as a Middle Eastern gay man to do the ‘critical work’ of diversity.


Salesforce’s Retail VP & GM Discusses His 3 Mentors

Rob Garf explains how his key mentors — his dad, a research analyst, and a CEO — have strongly impacted his actions as a corporate leader and how he works with others.


Nespresso Delves Into Tech to Find Out What Its Best Customers Want

The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.