Balancing the need to attract new customers while keeping your existing clients happy.

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How to Get to Know Your Customers: 6 Effective Tips

Establishing a customer relationship is crucial to a brand’s success. Learn how to effectively connect with your audience using these tips.

12 Common CRM Questions Answered

Are you considering CRM software for your small business? Get answers to pressing questions and learn what to ask during a product demo.

How to Choose the Best CRM Software

What should you look for in a CRM system? Use this guide to review CRM solutions.

How to Handle Customer Complaints

Customer criticisms can be hard to stomach, but they’re an inevitable part of doing business. Explore strategies for turning negative experiences into positive ones.

How to Write a Refund and Return Policy

Straightforward return and exchange guidelines improve consumer experiences while reducing fraud. Learn how to draft a solid policy.

How to Tell a Client They Are Wrong

Customers hire you for your expertise, and sometimes that means correcting their mistakes. Get practical advice for communicating in a results-driven industry.

How to Deal with Angry Customers Online: Expert Tips

When working with irate online customers, empathy and listening are key to defusing anger.

How to Increase Engagement With Your Customer Surveys

A well designed survey can only take you so far. It’s getting your customers to complete the survey that’s often the real challenge.

What To Do If You're Losing Customers To Competitors

Losing customers isn’t a sign to slash prices. Do some analysis to see where your business can improve against your competitors.

What Is a Churn Rate?

Are you on track to hit your goals, or is customer attrition holding you back? Use the churn rate metric to see where you stand.