Katarina Betterton


About Katarina

Katarina Betterton is an SEO writer and digital marketing coordinator. She loves to read and write and is a regular columnist for two online publications. She graduated from Rowan University with degrees in PR, Advertising, and New Media. If she’s not reading, writing, or spending time with her husband and two dogs, Katarina’s probably attempting to cook, learning a new language, or gardening very poorly.


Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

CO— Strategy Studio: Doing Business with Big Businesses

Follow these expert strategies to identify partnership opportunities and maintain long-term relationships with big businesses.

Editorial Calendars: How to Create Them and What to Include

Discover five easy steps to creating an editorial calendar and the top five pieces of information to include in them.

How to Create a Targeted Facebook Campaign

Follow quick and easy steps to set up a targeted Facebook ad campaign to promote your business to potential customers far and wide.


Why Creativity in the Workplace Is So Important

Learn why fostering a culture of creativity is crucial for business success and how to build creativity in the workplace.


What You Should Know About Entrepreneurial Burnout

New research indicates that entrepreneurs are at lower risk than regular employees of burnout, but the impact is no less significant.


How to Protect Your IP: Guide for Artists and Creators

Discover helpful, actionable tips to protect your intellectual property as an artist and creator for both physical and digital manifestations of your work.


Digital Marketing Trends for Businesses to Try in 2023

Digital marketing keeps evolving with innovations and changing consumer demands. Consider utilizing these trends in 2023.


How Businesses Can Adjust to Twitter's Policy Changes

With the late 2022 and early 2023 policy changes to Twitter, businesses can make these adjustments to stay relevant on the platform.