Smiling woman at home recording herself with her phone on a tripod.
The consumer thirst for authentic, real, and engaging content continues to grow, leading business owners to tap into marketing tactics like TikTok videos and unfiltered photos. — Getty Images/PeopleImages

If you want to connect with your customers in 2023, you need to be active on social media. Here are five social media trends to explore this year.

Consider TikTok marketing

TikTok continues to grow at a rapid pace, and it’s incredibly popular with younger demographics. It’ll continue to be a valuable tool for businesses in 2023, especially if you’re marketing to a Gen Z audience.

The app continues to release new features, like TikTok Stories, TikTok Now, and Photo Mode. And its ad revenue is growing so quickly that it could exceed Meta and YouTube’s combined video ad revenues by 2027.

If you haven’t already, set up a TikTok profile and begin learning what the platform has to offer. Once you have a marketing strategy in place, you can start exploring TikTok ads.

Create a BeReal profile

BeReal is a photo-sharing app that prompts users to share one unfiltered photo a day, encouraging people to be more authentic on social media. The app was founded in 2019, but its popularity skyrocketed in 2022.

It’s been downloaded more than 27.9 million times, and the majority of these downloads happened in the last year. BeReal doesn’t offer any ads or promotional features for businesses, but it could be a useful tool to build brand awareness.

At the very least, set up a profile and start familiarizing yourself with the platform. The app is still growing and isn’t overly saturated yet, so now is the ideal time to start using it.

[Read more: How to Choose the Best Social Platforms for Your Business]

Continue utilizing Instagram Reels

Instagram Reels will continue to be a useful tool for businesses in the coming year. Instagram continues to prioritize video, and the algorithm heavily favors Reels. Creating Reels is the best way to ensure your brand stays relevant and that your reach continues to grow.

Here are a few ways you can utilize Reels:

  • Product demos: Create short videos that demonstrate how your products work or how they can be used.
  • Behind-the-scenes footage: Give your followers a behind-the-scenes look at how your business and team work.
  • Customer testimonials: You can use Reels to create customer testimonials, which will boost your business’s credibility.
  • Influencer collaborations: Collaborate with influencers in your niche to create Reels that feature your products or services.

Instagram continues to prioritize video, and the algorithm heavily favors Reels. Creating Reels is the best way to ensure your brand stays relevant and that your reach continues to grow.

Partner with micro-influencers

Influencer marketing is still relevant and increasingly, businesses are choosing to partner with micro-influencers. Micro-influencers have a small but highly engaged following, which allows you to reach a more targeted audience.

Start by researching micro-influencers in your niche — look for individuals who have a following that’s aligned with your target audience. From there, you can reach out and introduce yourself and explain why you want to partner with that individual.

When you’re working with micro-influencers, it’s a good idea to clearly outline the terms of the partnership. However, make sure you give them the freedom to be authentic and creative in their posts.

Focus on interactive content

Every year, it gets harder and harder to stand out on social media. That’s why creating interactive social media content is the best way to increase your audience engagement.

And when you create engaging content, you’re able to capture more data about your audience. This allows you to create more personalized marketing campaigns in the future.

One of the easiest ways to create interactive content is by livestreaming on Facebook, Instagram, or YouTube. By going live, you can connect with your audience in real time and answer their questions. You can also share important updates about your business.

And if you’re active on Snapchat or Instagram, make sure you share polls and quizzes in your Stories. You can also run contests and giveaways to encourage your followers to participate and share your content.

Just make sure any content you create aligns with your overall marketing strategy and reflects your company’s brand, and make sure you track which content performs the best so you can improve future marketing campaigns.

[Read more: How to Create a Poll on Your Social Media Accounts]

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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