Poornima Apte


About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.


How Three Startups Scored Millions in Funding

The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.

Mastercard’s Chief Inclusion Officer Shares 5 Adaptable DEI Strategies

With a mix of tangible strategies and an eye toward continual improvement, Randall Tucker has made measurable DEI strides at the global financial payments processing company.

Boston Consulting Group Partner Shares Social Impact Strategy Best Practices

Newsom Reeves, who co-directs the company’s The North America Center for Inclusion and Equity, on how businesses and organizations can deliver positive social impact.

How Small Businesses Are Leveraging AI

Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or the resources for.

How This Women-Founded Startup Landed Walmart

Married Co-founders Mia Abbruzzese and Alexandra Fennell launched Attn: Grace, a line of sustainable incontinence products for women that aims to destigmatize the common condition.


Moderna Advancing Health Equity in Medical Research

Jameka Hill, Senior Director, Clinical Trial Health Equity, shares the company’s strategies for developing clinical trials that serve diverse populations.


How Dan-O’s Seasoning Leveraged TikTok to Find Success

Forced to switch to the social media platform to sell his Dan-O’s Seasoning products when the pandemic hit, Dan Oliver has garnered millions of followers on TikTok. Sales followed.


How Shoppable Video Fuels Business for Haus Labs by Lady Gaga

A collaboration between the artist’s beauty company and payment platform Klarna banks on video content to drive marketing and sales.